
Gabriela Herman, from the 'Self Portraits Studies' series
I first discovered Gabriela Herman’s photographs earlier this year after her online project The Bloggers became viral, spreading round the blogosphere like wildfire and raising important questions about human interaction in the digital age. The Brooklyn-based photographer, whose practice is concerned overwhelmingly with portraiture, creates visually beautiful, intimate and thoughtful works.
Bareface: How do you describe your practice in general?
Gabriela Herman: I like to think of my experience with photography as a puzzle where I’m constantly adding new pieces to form a collective whole.
B: How did you begin practicing photography?
GH: I started in high school, where I would spend most of my afternoons slaving away in the darkroom, jamming to my Discman and working on my craft. When in college at Wesleyan University, I began shooting for the school newspaper and working as a darkroom assistant.
While studying abroad, I broadened my knowledge based on my surroundings, adding more pieces to the puzzle. I moved to Mexico for a semester and was introduced to the color darkroom. In São Paulo, I learned the history of photography from an old Brazilian master. In Salvador, Bahia, I turned to documentary work.
After college I moved to São Paulo and it was there that I decided to pursue a career in the field. From that moment I have completely invested myself in that pursuit. After working with several acclaimed Brazilian photographers I made the move to New York and started again from scratch. Since then, as a freelancer in the field, I’ve assisted with some phenomenal masters, produced complex shoots, dipped my toes in the editorial world, been honored with several accolades and am currently starting to exhibit my work.
B: Why is self-portraiture so important to you?
GH: My high school photo mentor took me to a see a small show of Francesca Woodman in downtown Boston when I was an impressionable fifteen year old. Never having been exposed to her work before, I was stunned at how her approach was oddly similar to mine at the time. Her art focused heavily on self-portraits, movement, and body imagery. That was a defining moment in my journey through self-portraiture. Seeing her works on a gallery wall made it plausible that someday my own images could be on display in a similar fashion.
Since I began photographing, I have always insisted on being in front of the lens, becoming part of the construction of my images. Photography has become my therapy, an exclusive dialogue between myself and the camera where we push each other to a point of exhaustion, both emotionally and physically. My work reveals this intimate process, a process I invite the viewer to partake in. Photographing also allows for a great opportunity to focus through my uncertainty, create some sanity in the chaos and explore my sense of self in a defined manner.
In my portraiture, as I approach other subjects, I take this comfort with me and try to recreate the same intimate setting. This process from subject to intimate confidant is what drives me to keep creating. I tend to photograph what I know; people close to me, subjects I am passionate about.
B: Tell us about Bloggers and how the idea for it came about.
GH: Unlike my self-portraits, which are more open ended and exploratory, my Bloggers series has been my first truly complete project with a sort of beginning middle and end.
I have been photographing portraits of bloggers in their homes, bringing their private worlds to the outside public. I want people to rethink the way we experience the world by looking at how we live and spend our time. Tackling this subject was such an obvious choice for me, as I am highly invested in the blogosphere. Blogs have become my go-to source for information; they feed and comfort me. Today, bloggers are widely respected within their industries and have become our new decision makers as they showcase, analyze and filter information for us.
B: Do you think that the digital age – and its influence on our communicative and social lives – is helping us grow closer?
GH: I honestly feel that the online world brings people together, and through Bloggers I wanted to spotlight the people who are making that happen. While it is heavily debated how modern technology can isolate us, there are undeniably many upsides to this online evolution. I believe bloggers are connecting us, bringing us closer. In some ways, bloggers are helping create a reverse wave in our technological age by forming an authentic exchange between blogger and reader. They allow for an interactive platform, a dialogue that allows for both online and offline relationships to form.
I started with one blogger and got them to recommend my next subject from someone on their blogroll, so that in the same way that their blogs are linked to each other online, the photos are linked to each other in the series. It is through our screens – these beacons of light – that the world opens up and we become literally linked to one another. I began photographing bloggers with this idea in mind, giving the viewer a peek into their intimate worlds by using their screens as the sole light source.
B: Tell us about your Holding On series.
GH: In the fall of 2010, when my beloved childhood home abruptly sold, I was given a weekend to clear out the 25+ years of belongings that had remained largely untouched. I felt the need to capture some of these artifacts, an act which played out like revisiting my childhood in fast forward, frame by frame. The stuff that we accumulate, however valuable at the time, in fact ends up being just stuff, eventually all garbage bound. I had preserved the memories of the past through these objects, but once documented, their physical presence became unnecessary. It is through these images that the nostalgia remains, and I continue to hold on.
B: How does this nostalgia relate to the debates on the digital age?
GH: I’m not sure if it’s that closely related, other than the fact that most of the items were trashed after clicking the shutter, and thus they now only live in a digital form. For the most part I feel there is a certain sense of hopefulness and looking to the future in my work.
B: Who influences your photographic practice?
GH: Currently, I am widely influenced by contemporary female photographers who allow me to see my own possibilities. Elinor Carucci is someone whose work I closely follow. She has been extremely successful in creating her own voice using subject matter close to her, whilst still appealing to a broader audience. I admire her vulnerability and transparency of emotions. She touches on areas that I perhaps may still be too timid to attempt.
Similarly this could be said for Tierney Gearon, whose family work I greatly admire; particularly her work with her mother. I admire Amy Stein for the way she immerses herself in her series and Michal Chelbin, whose portraiture carries a piercing intensity and beautiful use of color.
B: What are you currently working on, and do you have any future ideas in mind?
GH: For the past three years I’ve been shooting a series of portraits of my sister and I together in the frame, stemming from my self-portrait work. It’s been a sort of examination of our past, present and future relationship. I’m still trying to figure out what it’s all about. I have another series I also recently shot that could be considered and extension of the Bloggers work, but I’m not ready to talk about it just yet.
Gabriela Herman, thank you.

Gabriela Herman, from the 'Self Portraits Studies' series